What is B2B ecommerce?

It’s the online version of businesses selling to other businesses. Think of it like a digital sales channel where one company orders parts, supplies, or services from another company using a website instead of back-and-forth emails or phone calls.

How does B2B e-commerce work?

A business customer logs into a secure site, sees products and prices that apply just to them, and places an order. That order often flows straight into backend systems like inventory or billing. Buyers get a VIP self-service portal with everything they need.

What is the difference between B2B and B2C e-commerce?

B2C is when you buy sneakers or headphones online. B2B is more complex. It includes negotiated prices, bigger quantities, approvals, and custom products. B2B is built for serious business buying, not casual shopping.

What are the advantages of B2B e-commerce?

Customers can place orders anytime, not just during office hours. They get tailored experiences with their own pricing and products. Businesses save time, reduce errors, and open new sales opportunities.

How does Salesforce support B2B e-commerce integration?

Salesforce connects your customer data, online orders, and sales processes in one place. When someone places an order online, Salesforce keeps your sales team updated and ensures all systems are in sync.

What is the role of CRM systems like HubSpot in B2B e-commerce?

CRMs like HubSpot act as a memory bank for customer relationships. Every visit, question, or purchase is recorded so sales and support teams can respond faster and more personally.

How can B2B businesses track KPIs in an e-commerce setup?

A good ecommerce setup provides data on order frequency, order size, deal velocity, and churn. This helps identify trends and guide smarter decisions.

home / blog / Commerce

# Commerce

CommerceManagementMarketingSalesService

Understanding B2B E-Commerce: A Guide for Modern Businesses

Ecommerce and B2B selling haven’t always seemed like the perfect pair. For years, industries like manufacturing, wholesale, and distribution leaned...

13 min

CommerceCRM AutomationHubSpot BlogManagementMarketingSalesforce Features

Key Metrics and KPIs That Define B2B Ecommerce Success

It starts with an order. A click. A confirmation email. But behind that simple digital transaction lies an entire ecosystem...

15 min

# Commerce

Ready to scale?